TO BE HERE AND TO BE ELSEWHERE
Collection on going, for a woman who never goes out of style…
“IN ALL MY LIFE I ALWAYS HAD THE IMPRESSION OF BEING HERE AND ELSEWHERE”
Source: "The double life of Veronica", a movie from 1991 directed by Krzysztof Kieslowski.
Preview Collection S/S 2020 By Sonia Macaddino
The new collection by Fashion Designer Sonia Macaddino is called "TO BE HERE AND TO BE ELSEWHERE."
A meeting of current social and personal sensations that comes from a woman in front of the mirror.
A journey of emotions and memories that recall the reality of all those strong, feminine and timeless but extremely contemporary and sensitive women.
A game between rigor and sensuality, formality and informality, of straight and reversed. The precise cuts and the choice of colors recall a half-world between the real and the metaphysical; that median air, where the two opposites of each person (or of everything) meet.
Shirts under the bust, slits, skirts that alternate between longuette and wheels, games of triangles that flow like light in the water, give the collection a playful, mischievous look.
The peculiarity of the names of the outfits reflects the poetic philosophy of the Brand.
The target audience is the strong emotional and feminine content in the full sense. It is therefore an elegant Brand but with a gritty soul, for a woman who lives fully and joyfully every moment of one‘s daily life, without wanting to hide it. Actually, making it explode.
The Brand privileges a timeless feminine beauty, where the concept of the collection is changed, becoming more transversal, for continuous collections that never go out of fashion. A style, contextually „experimental“ but using the sartorial techniques of made in Italy.
The woman who wears this fashion line is aware of her charm and adores living with quality and essence.